Digital printing is a combination of technology and art. Digital printing technology will lead the trend of future product development. Digital inkjet printing technology has accelerated the transformation of the traditional printing industry and provided technical means for producing high-quality, high-value-added printed textiles. The continuous improvement of digital printing technology has brought a new concept to the textile printing industry. Its advanced production principles and methods have brought unprecedented development opportunities to the textile printing industry. In addition, with the gradual promotion of digital printing, increasing speed, and declining supplies costs, the popularity of digital printing products will become higher and higher, and digital printing will become an inevitable trend in the development of the printing and dyeing industry in the future.
international market
In the international market, the total output of global textile printing is about 27 billion meters, and the digital printing volume is about 500 million meters, accounting for 1.8% of the total printing output. The number of various types of digital printing machines is about 5,000, mainly in Europe.
Europe is the largest demand and production place for digital printing products. Digital printing has penetrated into various fields of textiles such as design, clothing, home textiles, car decoration, advertising, personalized customization, and online stores. Data show that in 2012, the global printing industry's annual output was about 30 billion meters, with an annual output value of about 165 billion US dollars, with an average annual growth rate of about 1-2%. According to the latest SmithersPira research report "Digital Printing 2017 Outlook", digital printing From 2009 to 2012, it grew at a rate of 23% per year, and there is a trend of accelerated development in the future. Digital printing has developed fastest in Europe. In 2013, digital printing output accounted for 40% of the total annual printing output.
Domestic market
In terms of the domestic market, China has the world's largest printing industry. According to statistics, in 2009, the total printing output of enterprises above designated size was 10 billion meters, accounting for one-third of the world's total, but China's digital printing output was only about 40 million meters. The number of various types of digital printing machines is close to 400. Overall, it does not match China's status as a major printing industry.
Ms. Dionysia Patrinou, Senior Manager, Strategic Marketing, Digital Printing Information Department, WTIN Group, UK: It is estimated that from 2014 to 2019, China's digital printing output can achieve a growth rate of about 150%, and in 2019 it can reach a 7.2% market share. In addition, DaveYoung, the vice president of MS Group, also said that the compound annual growth rate of digital textile printing output is expected to exceed 16% in the next five years.
Digital printing equipment
At present, there are many companies in China that are producing and selling digital printing equipment, and there are also some companies that are selling similar products abroad. Among them, domestic enterprises represented by Hangzhou Honghua Digital Co., Ltd. occupy more than 80% of the domestic market share. Guangdong Hope Hi-Tech has also launched the Single-Pass high-speed digital printing machine and delivered it to customers.
There is also a digital printing device mainly used for thick fabrics such as carpets. The world's major Zimmer and Honghua digital companies in Austria are developing and producing. This type of digital inkjet printing equipment is large and the unit price is high, and its production and sales have maintained a relatively stable growth. Before 2007, it was mainly the world of Zimmer in Austria. With the launch of the first domestic carpet spray printing equipment by Honghua Digital in 2007, it quickly occupied most of the domestic market share with its good price-performance ratio.
In short, the share of textile digital inkjet printing in printing production is increasing year by year. As the demand for short-process production and immediate delivery increases, digital inkjet printing provides the most economical solution. This technology will also become The mainstream technology of textile printing in the world.
